This Privacy Policy is issued in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and describes how Pratyaksha Agrotech (“Company”, “we”, “us”, “our”) collects, uses, stores, shares, and protects personal data when you access or interact with our websites and digital platforms (“Website”).

This Policy applies to all brands, divisions, and platforms operated by the Company, including but not limited to BANANA FARMS™, Vaidik Herbs™, and Little Sapling®️ BOTANICA.

  1. Definitions (As per DPDP Act, 2023)
  • Personal Data: Any data about an individual who is identifiable by or in relation to such data.
  • Data Principal: The individual to whom the personal data relates.
  • Data Fiduciary: The entity that determines the purpose and means of processing personal data (Pratyaksha Agrotech).
  • Data Processor: Any person who processes personal data on behalf of the Data Fiduciary.
  • Consent: Freely given, specific, informed, unconditional, and unambiguous indication of the Data Principal’s agreement.
  1. Role of the Company

For the purposes of this Website and related activities, Pratyaksha Agrotech acts as a “Data Fiduciary” under the DPDP Act.

  1. Personal Data We Collect
  2. a) Personal Data Provided Voluntarily

We may collect personal data when you:

  • Submit enquiry or contact forms
  • Communicate with us via email, phone, or digital channels
  • Engage in business discussions or partnership enquiries

This may include:

  • Name
  • Email address
  • Phone number
  • Organization / company name
  • Designation
  • Nature of enquiry
  1. b) Automatically Collected Data

We may automatically collect limited technical data such as:

  • IP address
  • Browser type
  • Device information
  • Website usage patterns

This data is used only for security, analytics, and performance improvement.

  1. c) Sensitive Personal Data

We do not intentionally collect sensitive personal data, including health data, biometric data, or financial information, through this Website.

  1. Purpose Limitation

Personal data is collected only for clear, lawful, and specific purposes, including:

  • Responding to enquiries and communications
  • Facilitating B2B discussions and partnerships
  • Improving Website functionality and security
  • Complying with legal or regulatory obligations

Personal data shall not be used for purposes incompatible with those stated above.

  1. Consent Mechanism

By submitting personal data through the Website, you:

  • Provide explicit consent for its collection and use for the stated purposes
  • Acknowledge that consent is given voluntarily

You may withdraw consent at any time, subject to legal or contractual obligations, by contacting us (see Section 13).

  1. Lawful Processing Without Consent

Where permitted under the DPDP Act, we may process personal data without explicit consent:

  • For compliance with legal obligations
  • For responding to medical or public emergencies (if applicable)
  • For purposes permitted by law in legitimate business interest
  1. Data Sharing & Disclosure

We may share personal data only:

  • With Data Processors (IT service providers, hosting, analytics) under contractual confidentiality obligations
  • When required by law, regulation, or court order
  • To protect the rights, property, or safety of the Company or others

We do not sell personal data or share it for third-party marketing.

  1. Data Retention & Erasure

Personal data shall be:

  • Retained only as long as necessary to fulfill the stated purpose
  • Erased or anonymized once the purpose is completed, unless retention is required by law
  1. Data Security Safeguards

We implement reasonable security safeguards as required under the DPDP Act, including:

  • Access controls and restricted authorization
  • Secure storage systems
  • Data minimization practices
  • Periodic security reviews

While we take reasonable precautions, absolute security cannot be guaranteed.

  1. Rights of Data Principals

As a Data Principal, you have the right to:

  • Access your personal data
  • Correction of inaccurate or misleading data
  • Erasure of personal data no longer required
  • Withdraw consent for data processing
  • Grievance redressal

Requests may be made using the contact details below.

 

  1. Children’s Personal Data

This Website is not intended for individuals under 18 years of age.
We do not knowingly collect personal data of children.

  1. Grievance Redressal Officer

In accordance with the DPDP Act, grievances relating to personal data may be addressed to:

Grievance Officer
Pratyaksha Agrotech Pvt Ltd
📧 Email: info@agropratyaksha.com
📍 New Delhi, India

We shall respond within the time period prescribed under applicable law.

  1. Withdrawal of Consent & Requests

Data Principals may:

  • Withdraw consent
  • Request access, correction, or erasure

by writing to:
📧 info@agropratyaksha.com

  1. Cross-Border Data Transfer

Personal data may be processed or stored in India.
Where cross-border processing occurs, it shall be in compliance with the DPDP Act and applicable government notifications.

  1. Changes to This Policy

This Privacy Policy may be updated from time to time.
Changes will be effective upon publication on the Website with a revised “Last Updated” date.

  1. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India, with jurisdiction in New Delhi, India.